{"id":72,"date":"2022-09-20T20:40:00","date_gmt":"2022-09-20T20:40:00","guid":{"rendered":"https:\/\/www.bmcproperties.com\/blog\/?p=72"},"modified":"2023-07-05T18:13:19","modified_gmt":"2023-07-05T18:13:19","slug":"taking-an-organic-approach-to-branding-at-1222-22nd-street","status":"publish","type":"post","link":"https:\/\/www.bmcproperties.com\/blog\/2022\/09\/20\/taking-an-organic-approach-to-branding-at-1222-22nd-street\/","title":{"rendered":"TAKING AN ORGANIC APPROACH TO BRANDING AT 1222 22ND STREET"},"content":{"rendered":"

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Bernstein Management Corporation (BMC) engaged architectural firm Perkins + Will (P+W) to complete the brand repositioning of its adaptive reuse development at 1222 22nd Street.<\/p>\n

Inspired by the building’s industrial window grid, its street address, “1222,” and the LEED-platinum sustainability features, architect and designer Armando Nazario of P+W designed a layered 12’x13’x18” stainless steel sculpture for the lobby, adorned with moss and leafy plants for depth and verticality. The finished sculpture provides a textured juxtaposition to the renovated building’s modern industrial aesthetic.<\/p>\n

For more information about this creative office space, visit https:\/\/www.bmcproperties.com\/property\/1222-22nd-Street-NW<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bernstein Management Corporation (BMC) engaged architectural firm Perkins + Will (P+W) to complete the brand repositioning of its adaptive reuse development at 1222 22nd Street. Inspired by the building’s industrial window grid, its street address, “1222,” and the LEED-platinum sustainability features, architect and designer Armando Nazario of P+W designed a layered 12’x13’x18” stainless steel sculpture… <\/p>\n